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Welcome to Sparkletown

Microfiber Cleaning Cloths

About e-cloth

Welcome to Sparkletown

What if you could clean better than you do today?

What if you could minimize your cleaning product usage down to one reusable cloth and the purest chemical compound on earth: water?

What if you could be guaranteed to remove 99% of bacteria and never leave behind chemical residue every time you clean?

What if you didn’t have to choose between a high-performance clean and natural cleaning?

With these questions, the e-cloth brand and the e-cloth General Purpose Cloth were born. And since then, the same simple question has driven the development of dozens of task-specific specialist cleaning products, proven by experience and lab testing to clean beautifully – as well or better than a bottle full of chemicals – with just water.

Come On In. We're Glad You're Here.

What if you could clean better than you do today?

What if you could minimize your cleaning product usage down to one reusable cloth and the purest chemical compound on earth: water?

What if you could be guaranteed to remove 99% of bacteria and never leave behind chemical residue every time you clean?

What if you didn’t have to choose between a high-performance clean and natural cleaning?

With these questions, the e-cloth brand and the e-cloth General Purpose Cloth were born. And since then, the same simple question has driven the development of dozens of task-specific specialist cleaning products, proven by experience and lab testing to clean beautifully – as well or better than a bottle full of chemicals – with just water.

What We Do

You could say we make cloths (after all, it’s in our name) You could say we sell cleaning products. Both are correct. But we prefer option C.

What we do – what e-cloth really does – is remove bacteria. We clean up dirt. We make crumbs disappear. We dispose of dust – every minuscule particle. We take grime and all its friends (grease, streaks, spots, and smears) and wash them down the drain. We do all this with just water.

Skeptics beware! We’ve got receipts.

How We Do It

The brilliant performance of e-cloth’s premium microfiber products is derived from bringing together the natural cleaning properties of the purest chemical compound on earth - water - and our commitment to high quality, precision engineered fibers.


Why We Do It

E-cloth products have potential. The potential to do a lot of good in a lot of places. Since its conception in 1993, millions of users have recognized the benefits of reducing chemical usage in their daily lives, finding alternatives to disposable paper towels and plastic bottles, and choosing cleaning products that are proven to perform. So many lives have been positively affected by what started as just one little cloth.

What We're Made Of

Not all microfiber is created equally. Rollover our bestsellers to see the premium quality of e-cloth microfiber up close. Find our more about the power of premium microfiber cloths.

Not all microfiber is created equally. Click on our bestsellers to see the premium quality of e-cloth microfiber up close. Find our more about the power of premium microfiber.

E-cloth is here to change the way you clean for (the greater) good.




Because the future is looking bright – and streak-free.

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